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More about Playtech

Playtech designs, develops and deploys unified gaming platforms for the online gaming industry. Founded in 1999 by a team of ecommerce entrepreneurs and multimedia specialists, and guided by seasoned land based operators, Playtech today has over 115 employees distributed globally, around two-thirds of whom are engaged in research and development of current and future gaming technologies.

The success of the company's initial product offering - online casino software - led Playtech to expand its range to include Live Gaming, bingo and soon-to-be-released poker and games of skill, and to develop a universal platform into which these gaming activities could be freely incorporated, accessed and managed as stand-alone, plug-and-play applications. As a result, Playtech finds itself positioned favorably to capitalize on the growing market for multi-activity gaming operations.

Since the company's inception, Playtech has earned broad recognition for its innovations in gaming technology and is credited with the introduction of many industry firsts: from real-time game and transaction histories, VIP rating and a Comp Points scheme to groundbreaking fraud prevention and player retention tools; from live human dealers in the Live Gaming concept to progressive games featuring interactive, animated bonus stages and real-time, online contact between players and customer service personnel.

Playtech made an initial strategic decision not to operate its own gaming activities, realizing that such a move would create conflicts of interest with its future licensees. The company wants to maintain its position as a neutral third party software provider.

Seismic changes in the online gaming industry are afoot. Growing uncertainty over the future of the U.S. market has shifted attention eastward toward Europe and Asia, and south into Latin America and beyond. Growing competition has forced operators to diversify and provide players with a broader entertainment experience, one that combines elements of traditional casino gambling with mass appeal phenomena, like bingo and lottery, and games of skill. All the while keeping apace with the latest developments in payment processing technology, fraud prevention and system security and ensuring compliance with the high standards required by top gaming jurisdictions.

In a game of ever-rising stakes, only Playtech possesses the combination of technological prowess, industry experience and adaptive thinking necessary to propel your operation to success. The future holds much in store. Don't miss out.

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Jul. 29 Associated Press

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